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The platform is rolling out a new feature that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the company disclosed that it currently hosts in excess of 1 bn AI videos.

Trial and Implementation

The new functionality is undergoing trials over the following weeks before a global rollout. This shift aligns with a rise in AI-generated material, driven by emerging content generation software.

AI Proliferation Online

It has been noted that almost 10% of the fastest-growing video streams on a competing service only show content made by AI. A large amount of this output is classified as “AI slop”, a label for inferior, mass-produced content that is frequently illogical or bizarre.

“We know from our community that many people appreciate content created using AI tools, from digital art to educational videos, and we aim to give people the option to see more or less of that, according to their own preferences,” commented a company executive.

Scale of AI Content

TikTok disclosed that there are currently 1.3bn videos on its app identified as made with AI. In total, more than 100 mn videos are added to the service every day, making AI-generated material a limited portion of its overall inventory.

User Control Features

Users will be capable of decrease or raise the level of artificial media they see by opening the topic control feature in the application and choosing AI-made media. Other topics that are already be modified under the filter cover current affairs, style, cosmetics, and choreography.

Platform Guidelines

TikTok’s rules oblige creators to label “realistic” AI-made content, and it bans harmful deepfakes of celebrities or critical incidents. Any realistic artificial content that is unmarked can be deleted under its user guidelines.

Furthermore, the platform will henceforth add an “AI-made” watermark to content created with its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This action is designed to help prevent users from trying to circumvent the disclosure requirement.

Responsible AI Funding

The company is additionally establishing a two million dollar AI literacy fund for professionals and groups to develop informative material about responsible artificial intelligence. This initiative will support educational bodies dedicated to training coding and technology.

Platform Protection

The video-sharing app has justified its content review process, following controversy over plans to make redundant hundreds of review team members in Britain. The company is set to eliminate hundreds of positions in its user protection team in the UK capital, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.

A senior executive stated that people-led review would continue to be important, but AI can shield workers by filtering out the most harmful content ahead of it has to be seen by staff. TikTok stated a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its machine learning processes.

It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is really helping us process content quickly.”